The 13 best examples of thank you emails that build customer loyalty (2023)

E-Mail Marketing|9 minutes read

Wondering why thank you emails work better than regular emails? This is because customers expect to hear from a brand after they have purchased, subscribed to, or interacted with it.

According to Klaviyo, thank you emails are average67% open ratealong with a CTR of 6.3%? And if that's not enough, you can even earn $0.55 in revenue per recipient with every thank you email you send.

Put simply, thank you emails are a great way to create an interaction between a customer and a company. This also increases brand loyalty. So if you're looking to break new ground in success, it's time to embrace thank-you emails. However, before you hop on this bandwagon, you need to know about its various benefits.

Benefits of Thank You Emails

reflect courtesy

As mentioned earlier, a thank you email makes it easier to communicate two-way with your customer base. Once they show interest in your brand and you reciprocate the same, you appear polite and courteous as a business in front of your subscribers.

Makes your brand trustworthy and credible

A thank you email is an automated transactional message sent to a customer based on their behavior or actions taken. In other words, it's sent when clients expect it. This increases your trust and credibility in the eyes of customers.

Turn your customers into valuable assets

A thank you email gives you a chance to show your customers how much you appreciate them. A discount coupon attached to the thank you email not only motivates them to return to your brand, but also makes them your loyal customers.

Build lasting relationships

You can take advantage of thank you emails by inviting your customers to participate in various activities. Whether they follow you on social media channels or write a testimonial or review, you can ask them to do anything. This, in turn, will help you build a long-term relationship with your customer base.

These are some of the many benefits that a thank you email can offer. Now let's look at the different thank you email examples that will inspire you to make the most of it.

The 13 best examples of thank you emails

1.Thank you email after registration

Also known as theWelcome email, this email is sent as soon as a customer registers for your product or service or interacts with your brand. Therefore, it is important to compose this email in a way that gives your customers a clear idea of ​​your company, what they can expect from you and how you will benefit them. This, in turn, increases overall engagement from your customers. do you see thatflawless email templatevonair tablefor the same.

Fuente:RealmenteBomE-Mails

In addition, with welcome emails with a91.43% open rate, if you get it right, you have a surefire way to better reach your customers.

2.Thank you email after registration

If you're hosting an event like a conference, open class, presentation, or workshop, you can make your registered subscribers your team and invite them into the process. In short, don't leave your subscribers waiting confused as to whether or not they signed up correctly. Email them as soon as they sign up. to see howPepperdine UniversityHe kept it simple but precise.

Fuente:Pfeffer

You can also go one step further and direct subscribers through a series of automated emails. It can act as an event reminder email where you can entice them with content like an event preview and ongoing preparations.

3.Holiday Inspired Thank You Email

There are several special days that we celebrate throughout the year. Whether it's Christmas or Mother's Day, depending on your company's personality and brand equity, you can send out a newsletter with thank-you notes. Check out howfractureuses this in his Thanksgiving email.

Fuente:RealmenteBomE-Mails

4.Thanks email for a reference

Word of mouth is not only profitable, but also a powerful way to promote a business. So be sure to reward users who recommend you to their friends, family, and co-workers. As an expression of gratitude, you can gift them with a discount coupon code or gifts such asLetter boxit does.

5.Buy a thank you email

This is a thank you email that should be sent to the customer when they buy something from your brand. Remember that your competitors are doing everything they can to grow your business. So, to stay ahead of the race, it's crucial to be the one driving the change, not the one getting carried away by the change. it is hereEmail AutomationIt can come in handy and help you schedule those emails easily. to see howwarby parkerlike a pro in your HTML email.

Fuente:RealmenteBomE-Mails

6.Milestones loyalty thank you email

It's important to share your gratitude with your customers at all times. For example, include your subscribers in celebrations like their first birthday or the 1,000 customer milestone. This would not only help you build a relationship with them but also increase brand loyalty. Be inspired byMack WeldonBirthday party email from.

7.Thank you email for choosing your brand

Competition in all companies is fierce. With so many alternatives and variables available, when a customer chooses your brand over others, it's a good idea to send a thank-you email to show appreciation. However, make sure to include a benefit or offer when sending these emails. This ensures your customers don't consider other options and maintains their trust in your brand. See in this context the strategy adopted byon west.

Fuente:RealmenteBomE-Mails

8.Thank you email for attending an event

Don't forget to thank your subscribers for taking the time to attend an event you host. Also, let them know that you want to see them next time too. to see howForeclosurethanked his clients for coming to his conference in Chicago.

Fuente:RealmenteBomE-Mails

9.Thank you email for a successful payment

You need to send a payment confirmation email once a customer completes their online payment with your business. He will assure you that your payment has been made. However, instead of sending it as a confirmation email, send it as a thank you email for the payment. do it like thisNikeit does.

Fuente:RealmenteBomE-Mails

It will make your customers feel special and free them from any apprehension.

10Thank you email after product registration

You can communicate with your customers when they buy a product that needs to be registered with your brand, such as a B. a smart watch or an activity tracker. It is important to connect these products to your database. It becomes more critical when your promotions and other activities also depend on it. to see howGarminYou are.

11Thank you email sent after a post

When your brand is built around user-generated content, you need to keep your subscribers engaged and inspired. You can use automated thank you emails to positively impact your customer base. According to classical conditioning theory, when you applaud someone for their behavior, you increase the likelihood that that behavior will occur again. As you can see, rewarding positive customer behavior can drive repeat business and help you build a dedicated customer base throughout your business journey. Take a lookTripadvisor machenunique approach to it.

12Thank you email for visiting the site.

This is a unique approach to sending a cart abandonment email. Instead of sending a typical “You left something in your cart” email, here's a brand sending a “Thank you for visiting” email. It works wonders to grab the prospect's attention and increase their chances of completing the purchase. to see howCampSaverYou are.

13Thank you email after a donation

If your brand has a food donation or fundraising program, consider thanking your subscribers and customers who participated and made a difference with their efforts. That would motivate your subscribers to actively participate next time too. to see howShoesthanks its customers for their donations.

Packaging

A simple thank you email goes a long way in making your customers feel valued and recognized. Remember, showing gratitude is the first thing we learn in childhood. So it wouldn't be wrong to say that giving thanks and giving thanks is etched into our brains.

So it makes sense to integrate it into your business as well. Start incorporating the above thank you emails into your brand communications and see how they forever change the way you relate to your customer base.